Evidence 1 of 10
Market observation
Which lens is most directly relevant?
What is the likely effect on this investment?
Step 1
What does this observation tell you?
Classify each observation by its primary lens and consider its likely effect. Some answers depend on context.
Step 2
Organize the evidence into four lenses
Use these lenses as a repeatable checklist. Select a lens to see the questions it helps an investor ask.
Market evidence
Expected cash flows
Confidence and risk
Investment decision
Step 3
Same projected return. Same investment?
Both sellers project a 15% return. Consider how the market and property information changes your confidence in that projection.
Property A
15% projected return- Several tenants from different industries
- Lease expirations spread over multiple years
- Limited competing construction nearby
- Stable major employers in the market
Property B
15% projected return- One tenant produces most of the income
- The major lease expires next year
- Several competing projects are underway
- A major local employer may leave
Which projected return appears more dependable?
Base your answer only on the limited information shown. You are evaluating confidence in the projection—not calculating the return.
Which investor characteristic could change the choice?
Select one to see why the investment decision may still be personal.
Investor goals, expertise, and financial capacity belong in the decision alongside market evidence.